Features
Qualification: why, why now, why us
Know whether the client has a project, why they would move now, and why with you
Three questions asked on every deal, with a coach that guides you through answering them.
In practice
On every deal, the qualification hub asks the three questions. Why: the client’s project, their problem, the stake behind it and what triggers it. Why now: the compelling event, picked from a catalogue with its target date, and what a delay would cost. Why us: your USPs and the deal’s competitor tab.
In DBR Sales, a deal coach guides you through a thread of questions: the contact, the problem, the urgency, the competitor, the cost of inaction, then one finding to challenge. You answer, the file fills in, the gaps show.
The aim: take out of the pipeline what will end in a non-decision, and spend your time on what really has a project.
Other features
The other pages, group by group.
Qualify and move the opportunity forward
- Portfolio triageAll your deals in three columns: push, wake up, let go, with the reason behind each verdict.
- Blocking pointsTwelve factors that slow a deal down, the question that checks each one, and a diagnosis that reads your deal.
- AI deal reviewOne button at the top of the deal: the AI re-reads the whole file, tells you what is solid and what is fragile, then proposes a dated action plan.
- TrainingShort, replayable sessions: simulated prospecting calls and discovery meetings, with a debrief on every answer.
- SkillsThe objection library, from cold call to closing, each handled at five levels of sales effectiveness.
- JourneysThe decision tree of your call or meeting: what you say, what the client answers, and what comes next depending on the answer.
- Cost of inactionWhat the client loses by changing nothing, worked out with them from levers and formulas shared by the team.
- Battle cardsPer solution: the criteria, our coverage, each competitor’s, and what the client actually expects.
- Action planEach opportunity’s actions, with their source: process, mapping, blocking point, AI review, coach or manual entry.
Align and steer the team
- Team referenceEverything that gives the team the same reading grid: solutions, competitors, USPs, SWOT cards, process, risk thresholds and criteria, personas, sectors.
- ProcessThe funnel stages, their questions, and prerequisites that gate the move to the next stage.
- Ecosystem mappingGroup, companies, departments, contacts, relationships and buying roles: the account as it actually works.
- Account planOne plan per company: vision, objectives, linked opportunities, account health and white space.
- Opportunity MappingThe opportunity’s SWOT, built from the team’s cards, and a score that says what is covered.
- Risk managementThe process × mapping matrix: Commitment, Best Case, Risk, Pipeline, with amounts per zone.
- Risk criteriaThe weight of each of the 12 blocking factors, set for the whole team and by sector, and your own risk questions.
- Pilotage viewThe leadership dashboard: forecast by risk zone and its trend, alerts, installed revenue, renewals, white space, account plans.
- Forecast trendA daily snapshot of amounts by risk zone, overall and per salesperson, and its curve over time.
- AlertsThe deals slipping away: mapping going down, inactive deal, close date passed, large deal with no Champion or Economic Buyer.
- Pipeline reviewA salesperson’s deals reviewed one by one, with a verdict and decisions logged on each deal.
- Team, roles and CRMAdmin, Manager, Sales and Read-only roles; invitations; read and write with HubSpot.